Result
3× rate uplift
Focus
E-commerce conversions
Timeline
5 weeks
The challenge
Manhattan Neons needed an e-commerce experience that matched its bold neon identity while making product discovery and checkout feel effortless.
What changed
- Designed a polished neon storefront that makes product merchandising feel premium and easy to browse.
- Built a mobile-first shopping experience for faster discovery and checkout.
- Created high-impact product pages with clear calls to action and visual momentum.
A strong commerce experience puts bold products first and makes checkout feel easy.
01
The redesign made product discovery faster while preserving the brand’s vibrant energy.
02
Mobile-first commerce helped the store feel confident on every device.